Pairing state-of-the-art technology with boots-on-the-ground engagementIn 2012, Title III of the Jumpstart Our Business Startups (JOBS) Act was signed into law. Title III allowed for certain internet-based securities to be exchanged online without individual registration with the SEC. This changed the game for small business investments in America and opened the door for crowdfunding in many investments areas, including the real-estate market. Recently, crowdfunding platforms have surfaced with a focus on large real-estate projects of $1 million, $2 million and higher. EquityDoor is taking a different approach that is consistent with our name. By definition,
eq·ui·ty /‘ekwədē/ means fair and impartial; value of shares door /dôr/ means portal; opening; accessTrue to its name, EquityDoor is the online portal that was purpose-built to give all investors open, fair and impartial access to their share of mid-market real estate. Our platform was designed to ensure simplicity and inclusion for both investors and project owners with a focus on mid-market properties and like-minded investors. At EquityDoor, we’re pairing state-of-the-art technology with dedicated project owners who are looking for investors to share in the same projects they’re investing in, too. They bring diverse projects from across the country, and you choose which ones to invest in and to what level. While other platforms are focused strictly on commercial properties and “million-dollar-plus” deals, EquityDoor is creating an investment community for the rest of us that is focused purely on the mid-market (which represents 87% of all properties sold in the U.S.). By eliminating the typical costs, complexity and reliance on traditional banks and real estate insiders, EquityDoor’s peer-to-peer lending eliminates the barriers that have blocked access in the past and opens the door to real estate investing for anyone with as little as $1,000 to invest.
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EquityDoor isn’t affiliated with any traditional bank or financial institution. We’re not backed by wealthy insiders, developed by software wiz-kids in the silicon valley or created for the select few.
But we are tech-savvy, and we’ve been buying, selling, flipping, renting, developing and financing residential and commercial investment properties for decades – and we know firsthand how complex, costly, and difficult traditional real estate financing has been.